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Bachelor of Business Administration


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Overview of BBA Program

Overall Objective: The objective of the Bachelor of Business Administration is to provide learners with the knowledge and skills required by a middle manager in an organisation that may be involved in the areas of business strategy, financial management, financial reporting, financial planning/control and human resource management. Learners will also integrate their knowledge and skills and learn about the world of Business start-ups and how to develop a business plan, and employ information technology for effective business management.

Project-based Learning: This 3-years program combines theoretical knowledge academic and research skills, the business and economic environment, quantitative methods, financial accounting, management accounting, and leading and managing teams, business strategy, financial management, financial reporting, financial planning/control, human resource management, corporate and business law, business perfomance measurement, financial securities markets, audit and assurance, investment and risk management, social enterpreneurship, and business research project.

Uniqueness: The program also integrated with industry-based knowledge and skills through integrated modules such as Digial Marketing, Sale Techniques and Business Process, Marketing Automation and CRM Application (Odoo, WordPress), Low Code App and Design Development (Canva), Data Visualization and Analysis (Tableau, PowerBI).


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